Tuesday, January 10, 2012
EOne financing savvy a good start for TV
Unlike most Canadian imports round the Large 3, "The Firm" was skedded for just about any regular-season slot.
HalpernMoraynissBarely 3 years old, the La-based TV arm of indie Entertainment You've developed a mark inside the network and cable biz through getting for the table that lots of precious commodity: financing.EOne Television, headed by Boss John Morayniss, harnesses its heft just like a producer and distrib of film, TV and home theatre fare in Canada, the U.K. together with the areas to cobble together gold gold coin for TV series very much the same that numerous indie features are funded, using a combo of foreign pre-sales and advance obligations. It mines the lucrative Canadian system of production incentives and premium license costs presented to suggests that lense in Canada but furthermore air around the major U.S. network.This patchwork quilt of funding sources allows the business to supply some series to U.S. systems inside a steep discount, frequently in exchange for big upfront obligations. Its finest-profile series so far remains the variation of John Grisham novel "The Firm," which showed up at NBC getting a 22-episode order.The legal ensembler wasn't that the gamble for NBC inside a license fee mentioned to get along with $millions of, under what top cablers purchase original drama skeins. Involving the gold gold coin received from Canada's Global TV together with a sizable purchase to Sony's suite of AXN-high quality worldwide channels covering greater than 140 nations, eOne didn't need lots of money within the U.S. to cover its costs it needed the outlet to draw title thesps (particularly Josh Lucas and Molly Parker) and to be sure the premium license costs in the other partners. "There's a proliferation of channels that are hungry for American programming this is a particular genre and tone," Morayniss mentioned. "When an chance arrives obtain a high quality series like 'The Firm,' Sony's AXN showed up without the healthiness of a U.S. purchase since they understood i had been heavily in this market."People, "The Firm" will probably be an amazing test situation for when the eOne model can survive the big leagues of network primetime. The Big Three are actually experimentation with Canadian imports in the last few years, quite a few these shows are actually banished to summer season runs, as ABC is doing with eOne's cop drama "Rookie Blue.""The Firm," however, showed up an ordinary-season slot and was suggested at NBC's upfront presentation last May. Round the downside, "The Firm" remains mostly panned by domestic experts but got away and off to an insufficient start (a 3 participate grownups 18-49 weak) within the two-hour premiere Sunday. It'll face tough competish within the regular Thursday 10 p.m. berth.But even if "The Firm" doesn't go the space, the eOne model has spurred the attention in the creative community. Indeed, it absolutely was Grisham, scribe Lukas Reiter and also the reps at CAA that introduced the project to eOne getting seen exactly what the organization attempted with "Rookie Blue" as well as the Syfy drama "Haven."NBC, for starters, is settling with eOne for just about any multi-episode persistence for another drama, medical vehicle "Saving Hope," which has furthermore been bought by Canada's CTV. Filmmaker Paul W.S. Anderson found eOne last fall getting an idea for just about any supernatural procedural drama, "The Reel," which will be looked overseas extended before it seeks a U.S. home.Timing was everything for eOne's push to create its U.S. TV business. In fall 2008, the business bought Blueprint Entertainment, the expansion shingle run by worldwide TV vets Morayniss and Noreen Halpern, who's now eOne's prexy of drama programming. Morayniss and Halpern happen to be pursuing the Canadian content/foreign financing model on their own, nevertheless the backing of eOne gave them much much deeper pockets.In addition, eOne's rollup of Blueprint together with other TV companies came round the heels in the 2007-08 authors strike, which was the shock somewhere that spurred the primary nets to find new and cheaper reasons for programming."We'd always stood a more global approach," Halpern states. "Without warning that coincided by having an intention inside the U.S. of putting shows together diversely -- getting financing from worldwide areas, while using the help to be capable of bring lots of money from Canada together with other nations in order to do high-finish shows for lower license costs." Contact Cynthia Littleton at cynthia.littleton@variety.com
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