Cinemax Hungary counters production drought

BUDAPEST -- Despite a continuing condition budget crisis along with a flagging economy which has ground lots of film and TV productions to some halt, the Cinemax Hungary pay TV network is starting two homegrown series, a slate of documentaries and can soon possess a new mind of regional production.Cinemax Hungary, area of the Cinemax Central Europe (Cinemax CE) network, introduced that the local version from the Israeli drama "Be Tipul" (broadcast as "In Treatment" within the U.S.) will start shooting in Budapest on November. 22 in front of an fall 2012 premier.Cinemax Hungary has greenlighted a 40-episode first season, that the network is wishing is a hit in line with the strong reception from the format in Romania, in which the series has become entering its second season.Local versions from the "Be Tipul" format are going to premier on Cinemax Czech and Belgium.Additionally, the network will premiere a Hungarian version of the second Israeli format, "When Shall We Hug" on March. 23. A cult hit if this broadcast on Israel's Funnel 10 at the end of 2007, the "When Shall We Hug" format (initially created by Abot Barkai Productions) may also be considered for other marketplaces in Cinemax CE, stated Katalin Schulteisz, Original Production Executive for Cinemax Hungary.Based on the series' Israeli creator Dalit Kahan, this format may also be created in Russia and also the Ukraine by another broadcaster, and Kahan credits the ease of access from the series' figures because of its adaptability. "It's a human story everybody can connect with,Inch Kahan told Variety.But future Cinemax productions won't be limited to formats. Additionally to on-going documentary production (Cinemax Hungary alone produces as much as 3 to 4 new paperwork annually), Cinemax CE has become thinking about original scripted productions."You want to re-locate of utilizing formats and begin creating our very own material," stated Schulteisz. "We are now searching at plenty of scripts and ideas.InchManufacturing is anticipated to accelerate after March. 17 when Antony Root, former senior Vice president European Production for The new sony Pictures Television, starts his first day at work as executive v . p . of regional production for Cinemax CE. Root is anticipated to supervise and coordinate production in most Cinemax CE's systems.HBO's production blitz may come as recession, budget cuts and industry restructuring has produced a historic downturn in Hungarian domestic film-making. "I seem like I am with an island," accepted production executive Schulteisz. "This is an exciting time for you to be [at Cinemax]. Not so so many people are doing what we should do on the market place. Avoid this quality." Contact the range newsroom at news@variety.com